Uber isn’t just killing the taxi industry. Its relentless approach to distribution and scale is also putting a nail in the coffin of app stores.

Smart companies like Uber are rewriting the app distribution rulebook. Instead of being a bland icon lost amongst millions of others, they’ve chosen to aggressively accelerate their growth through deep integrations with services that people habitually use. It’s the start of a mass migration from the app store which is set to kill a long broken model for good.

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